A couple years ago I was riding my bike with my mother on the boardwalk in Long Beach, California. There was a fair going on at the time with various booths including one for a fresh produce delivery co-op. Staffing the booth was an attractive, healthy, blond woman with a pixie haircut, wearing yoga apparel. Leaning against the wall behind her was a high-end Italian-make bike with a basket on it, holding a floral print water bottle. After speaking to my mother at length of the virtues of organic delivery produce, she next focused her attention on me. I was living in Alaska at the time and explained to her that I didn't subscribe to that type of service which was in fact available in Alaska, but was too expensive having been flown in all the way from Oregon.